All of us have situations in which we would like to increase our ability to positively influence and inspire others. This post reviews practical highlights from some recent research by behavioral science researcher Jonah Berger, as well as Bain and Company that you can apply to step up your skills to be persuasive and inspiring.
And as you seek to build your skills for engaging positively with others, it is so important to remember being truly present with others also means opening yourself up to being influenced by them. Sometimes the most important thing you can do as a force for good, whether out in the world or with your own friends and family is to step back from your certainty that you just need to get everyone else on board with your plan and genuinely tune into how you can allow others to influence your own perspective.
Jonah Berger's 5 Keys to Persuasion
With this in mind, here's a summary of Jonah Berger's 5 ways to remove barriers and maximize persuasion, which he lays out in his recent book The Catalyst: How to Change Anyone's Mind
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The Single Most Important Factor for Inspirational Leadership
When it comes to stepping up your ability to be inspirational, Bain's recent research finds that out of 33 factors identified as being positively associated with inspirational leadership, the single most powerful factor is the quality and intensity of your personal presence--what they call "centeredness." This finding really connects to the concept we explore throughout the Joyful Impact framework around elevating your level of personal development, and your ability to connect to others with consideration and compassion. And of course, as pointed out above, this higher level of consciousness also means being open to being influenced by others, even as you set out to influence and inspire them to take whatever action you might have had in mind.
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These are the same materials we use with the social entrepreneurs in our accelerator program and the funders we coach one on one. The world has never been more in need of a new, greatest generation of change agents and that's why we're opening up free access to these materials to anyone who's ready to make use of them!